Creating Green Lifestyle
Under the motto “Creating Green Lifestyle,” FUWA always prioritizes consumer safety and responsibility for the ecosystem.
We are constantly striving to help people worldwide reduce their fear of toxic chemicals in everyday life and to promote the sustainable development of an eco-friendly supply chain and circular economy.
We pioneer research and development of natural and health-friendly products for a green lifestyle, a toxin-free environment, and a green planet.
Vision
To become the leading brand for biological detergents and cleaning agents in Vietnam and to place the products on the global market.
Mission
Entwicklung biologischer Reinigungsmittel aus Ananasschalen, die zum Schutz der menschlichen Gesundheit und der natürlichen Umwelt beitragen.
Values
Derived from nature, environmentally friendly, health-conscious, social benefits.
Our Story
Our story begins in Thanh Hoa, Vietnam, an idyllic city long known as Vietnam’s largest pineapple producer. It stretches along fertile fields on both banks of the gentle Ma River.
After the transportation of pineapples to the processing facility, pineapple peels pile up and pollute the environment. We started thinking about what we could do with these peels.
Through our research, we discovered that pineapple peels contain bromelain, a proteolytic enzyme rich in amino acids with impressive cleaning power.
When we saw how pineapple peels piled up in landfills, we had the idea to ferment them to produce Fuwa3e eco-enzymes—a natural cleaning agent for all our household cleaning products.
Since 2016, we have been working hard to develop safe, chemical-free cleaning solutions that you and your family can trust.
There are many worries, but don’t let cleaning agents be a concern for your family.
In 2019, the Fuwa3e main brand was improved and perfected.
Production
Management
Fuwa3e is an innovative brand born from the dreams and aspirations of young Vietnamese people. Millions of families no longer rely on industrial chemical cleaning products.
Thi Bich Ngoc Bui
CEO
General Director
Xuan Tien Do
COO
Managing Director
Huong Bui-Peuser
CDO
Head of Europe
Duy Hoang Le
CPO
Production Manager
Thi Tuyen Luong
CFO
Da Nang Office
